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Multani Multani mitti, also known as fuller’s earth, is a popular skin care ingredient often used in face masks. It helps remove impurities with its excellent cleansing properties. Fuller's Earth, or Multani Mitti has been used as a quintessential Indian home remedy for a clean, bright and revitalised skin. It is a potent healing clay with active ingredients that absorb impurities like accumulated sebum, sweat, oil and dirt from the clogged pores.